CHARACTER BEFORE LORE
Give characters desire, behaviour and consequence before asking the world to support them.
CREATOR · DIRECTOR · WRITER · COMIC ARTIST
LONGDAODAO龍導導
LONGDAODAO is an original-IP creator, director, writer and comic artist, and the creator of LONGDAODAO UNIVERSE. The work begins with characters and stories, then moves across film, comics, animation, music, games and collectibles.
The six projects are not forced into one style, and the mother site is not a lore encyclopedia to memorise. Each work must first stand on its own, then echo long-term themes of rules, identity, consumption, resistance and redefinition.
METHOD / 01—03
CREATIVE METHOD
MEDIUM SERVES THE WORK
Cross media only when the form can amplify character, narrative and visual tension.
EACH WORLD STANDS ALONE
Six projects share an authorial viewpoint while keeping different temperatures, rhythms and entry points.
WORKING ACROSS
CROSS MEDIA. KEEP THE DIFFERENCES.
FILM · COMIC · ANIMATION · MUSIC · GAME · COLLECTIBLESORIGINAL IP MATRIX